Marketing Case - 869 Words

FIN-1103: Principles of Marketing Assignment Details Dear students, this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well, let’s see†¦. The write up: As you know, marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes a value proposition to win the customer and at the end of the day they sell their product. A particular product captures the market according to its level of value creation. In our daily life we see lots of product around us consist this value†¦show more content†¦Date and norms of presentation will declared later in due time. Template prepared for â€Å"LUX†: Brief product facts: Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux started as â€Å"Sunlight Flakes† laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion euros, with market shares spread out to more than 100 countries across the globe. Today, Lux is the market leader in several countries including Pakistan, Brazil, India, Thailand and South Africa. Lux Developed by Unilever, Lux (soap) is now headquartered in Singapore. Industry analysis: Lux is operating its business in soap industry which consist lots of other brands namely meril, dove, Tibet, sandilina, dettol, lifebuoy, keya, and lots of other imported soaps from around the world. But not all the brands are Lux’s competitor . Among the brands dove and imported brands are real threats for lux. SWOT Analysis: Strengths 1. High brand value 2. Strong distribution network 3. International branding effort Opportunities 1. Growing customer base Weakness Threats 1. Growing competitors Marketing Mix: Product Price Soap bar, Body gel in different form Prices are ranging 15- 200 dependingShow MoreRelatedMarketing Case Study1338 Words   |  6 PagesStrategic Marketing Case Study New Directions Plc. Introduction: The case is based on the growth and decline of a high street fashion chain founded in the late 1950 s having a extensive distribution network (490stores) within Britain. It refers to the developments changes taken place during a period of 13years where the company has gone through an acquisition and change of Management after 9years of explosive growth within the industry. Whereas it is understandable that the Company shouldRead MoreTide Marketing Case2581 Words   |  11 PagesDe La Salle University Ramon V. Del Rosario College of Business A CASE STUDY ON PROCTER amp; GAMBLE’S TIDE In Partial Fulfillment of the Course Requirements in Marketing Management (MKT511M) XR0526 06:00 – 09:00 P.M. Submitted to: Dr. Antonio V. Concepcion Submitted by: Bernal, Jhon Leonard Mercaldo, Monina Pereira, Michael Sy, Cariza Ventura, Vernon 05 June 2013 Table of Contents I. Introduction.†¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 II. Statement of the ProblemRead MoreMarketing - Aqualisa Case1110 Words   |  5 Pages------------------------------------------------- Case 2  : Aqualisa Quartz  : Simply a better shower 1. Executive summary Aqualisa launched an innovative shower in 2001, called the Quartz shower but the success wasn’t immediate. At present, the most important goal for Aqualisa company is to increase its new showers in terms of units and profit. But the main impediment is the lack of awareness about this brand from consumers and the reluctance from plumbers about adopting this shower. InRead MoreMarketing - Bionade Case2627 Words   |  11 PagesThis decision gave BIONADE the last impulse to conquer the alternative milieu and still appeal to families. The design being quite simple has a high recognition factor and represents BIONADE s unique image. BIONADE was originally distributed in cases of 24 bottles (see attachment A6); now the packaging was extended to 6-packs to allow easy transport (see attachment A5). Labelling BIONADE experienced many difficulties in the phase of launching the product since government officials first had toRead MoreCase Unilever - Marketing3159 Words   |  13 PagesMGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................Read MoreMarketing Case Study9790 Words   |  40 Pagesï » ¿Case 1-1 Discussion Questions 1. Anheuser-Busch, which has been described as â€Å"an American icon,† is now under the ownership of a company based in Belgium.. Responding to reports that some consumers planned to boycott Bud products to protest the deal, one industry observer said, â€Å"Brand nationality is all about where it was born, and also the ingredients of that beer and how they make the beer: Basically, it doesn’t matter who owns it. We are in a global world right now†. Do you agree? StudentsRead MoreMarketing Case Analysis2536 Words   |  11 PagesPrinciples of Marketing Group 6 Section 5 Professor Bruce Wilson Case 12 Paper Products, Inc. Group Case 1 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana Konkel, Meghanne B Lay, Tiffanie N Skinner, David March 21, 2007 TABLE OF CONTENTS Introduction 1 Executive Summary 1 Major Relevant Issues 2 Central Problem 2 Implications 3 Alternative Solutions 4 Recommended Solution 5 Introduction For this case studyRead MoreMarketing Effectiveness Case Study1730 Words   |  7 PagesPlan measurement of marketing effectiveness Assessment Task 2: Case study Part A: Identify and analyse measurement of marketing effectiveness: 1. Summarise the above case study to determine the organisational business requirements and campaign’s benefits. Organisational business requirements: - The organisation s vision, goals, objectives and priorities: The organisation vision must be clear and easy to understand to all personnel so that it is easy to understand to every one working in theRead MoreMarketing Case Studies1084 Words   |  5 PagesText: Marketing Managment Chapter 4: Conducting Marketing Research Topic: Market Research; Measuring Market Productivity; Return on Investment Learning Objectives: 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3. How can marketers assess their return on investment of marketing expenditures? Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis ThisRead MoreMarketing Case Study7891 Words   |  32 PagesChapter 22: Managing a Holistic Marketing Organization GENERAL CONCEPT QUESTIONS Multiple Choice 1. ________ is the appointment of teams to manage customer-value–building processes and break down walls between departments. a. Reengineering b. Outsourcing c. Benchmarking d. Supplier partnering e. Customer Partnering Answer: a Page: 696 Level of difficulty: Easy 2. ________ is the greater willingness to buy more goods and services from outside

Pain in the Chain Free Essays

Exceso is a hypothetical company taken from a Harvard Case Study. In reference to the four assigments we want to present our analyze. The Case study describes the situation of Exceso, which is a manufacture and the supply chain of Exceso. We will write a custom essay sample on Pain in the Chain or any similar topic only for you Order Now The Situation shows that they are obviously in trouble. In the following we try to summarize their problems. As the manufacture in the supply chain they have many different problems. It seems to be that they have over-ambitious sales targets, which affected the whole supply chain process. Furthermore Exceso heavily discounting their products in order to increase their customer base. Perhaps that leads to more trouble in the next period. â€Å"If we go with deeper discounts, we’ll move more product. Duh! But it’s not going to sell through. It’ll end up in their warehouse. We know that. † This quotation shows that Exceso could have problem to increase their turnover in the next period because the market is saturated. Based on your analysis we want to offer some solutions in order to improve the situation of Exceso. We try to provide a suggestion on an optimal supply chain design. As a start Exceso have to change their output obsessed outlook and shall adhere to their customers’ demands. All participants in the supply chain have to work together. They need a collaborative, planning system. This involve a strong tie relationship between Exceso and their distributors. Furthermore they have to work out a shared interest business plan. They have to amalgamate their forecasts, where possible. Finally they need a demand-based product mix planning. How could be this aims be achieved? What is necessary to be done for implementing your suggestion? In our opinion they could implement an electronic data interchange system (EDI) for example a supplier – portal based on an internet-platform. EDI is very useful in the supply chain because it helps to structure the information flow. Moreover the communication with EDI leads to more speed in which trading partner receives and incorporates the information in comparison to paper documents. Likewise it could reduce errors such as shipping an billing errors. Finally it will hopefully keep disparities between over- and underproduction to a minimum. Sharing information could replace high stocks and perhaps they are able to handle increasing demands. How to cite Pain in the Chain, Papers